Advertising Management and Marketing Communications

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Advertising Management and Marketing Communications


This comprehensive programme provides a high-impact leaving pedagogy which includes live online lectures, case discussions, and assignments. Joining this program will enable you to gain a thorough knowledge of the industry and its common behaviors, of industry and its consumer behaviors, which will further help you to design an advertising strategy for your products and services.


Explore a high-impact learning journey and gain appropriate advertising strategy for products/services


Interact with eminent Professors and industry Experts


Certification from Karnataka State Government department of Collegiate


Learn Industry standard tools and Strategies in the field of Marketing to enhance your business.

Whom is This Program For?

The advertising industry is having charming employment chances in the fast-growing financial system of India.

so we have designed a program for:

  • Business Managers / Product Managers / Service Managers / Sales Managers and others who are responsible for marketing products and services of their organization.
  • Brand managers who are responsible for managing brands.

Top Career Profiles in Advertising Field

Course Modules

Module 1 – Marketing

  • Introduction To Marketing
  • Business Environment

Module 2 – Consumer Behavior & Advertising 

  • Introduction To Behaviour.
  • Behaviour Patterns
  • Rural and Urban Consumer Behaviour
  • Business Environment: Psychology Of Buying Behaviour
  • Business Communication
  • Advertising for Brand building/Brand Positioning 

Module 3 

  • Digital Marketing: Advertising 
  • Content Strategy
  • Communication Strategy
  • Public Relations: Reputation Management

Module 4

  • Marketing Communication
  • Brand Positioning / Extensions / Portfolio Management
  • Integrated Marketing Communication 
  • Marketing Strategy 

Module 5 

  • Future  Trends in Marketing  Communication 
  • Capstone Project

Learning Outcomes

The programmer will help you learn concepts and gain in-demand creativity in advertising Marketing using various theories and case studies.

At the end of this program, you will be able to study

  • Develop a holistic understanding of Advertising and marketing communication.
  • Understanding the behavior and their psychology.
  • Learn the processing of strategic decision-making for your products/services.
  • Building your brand and positioning in the market successfully.


Graduate/ Diploma holders (10+2+3) in any discipline from a recognized university.


The evaluation methodology is at the discretion of the facility and includes assignments and capstone project.

Programme Schedule

Live online sessions:

3 hours/week

Saturday: 5:00 pm to  6:30 pm.

Sunday: 3:30 pm to 5:00 pm.


Participate will be awarded a completion certificate from TalentVirges on successfully completing the programmer.

Why Choose TalentVirges

Diploma program from talentVirges has not only been designed through various theories but also has vast inputs from various eminent professors who have carried out intensive research in the field of customer loyalty, strategic approach, and real-time experiences from both micro and macro industries.

We discuss all the real-time case studies during the course period. Our course is delivered by eminent faculties with rich experience. The candidates will receive a certificate from TalentVirges recognized by the Government of Karnataka.