Diploma in strategies to build - customer loyalty






For a business to have a longer mileage the rate of its growth is crucial. Business leaders with a vision and strategy are essential in defining the right direction of business growth. In short, people adept at strategic management is the need of the hour. The right strategic management principles aid brands in immense growth.

Customer Loyalty Program by TalentVirges helps you develop a strategy that includes a method for implementation, feasibility of action, and the results achieved. It also helps you understand the functional aspects of a perfect corporate strategy, which embellishes your innate leadership qualities.  The course helps you think from the customer’s perspective. You will also understand the importance of the relationship between customer satisfaction and the growth of your firm.

In addition, the course helps you grasp the decision-making process the customer employs before buying your product. Further, it gives you an insight into customer reach, acquisition, conversion, and retention. These are the 5 pillars essential for the growth of your brand and the increase of your sales.

“25% to 40% of the total revenues of the most stable businesses come from returning customers. Repeat customers drive 3-7 times the revenue per visit as one-time buyers.” – Edward Gotham

Who Should Attend?

If you are a professional that cares genuinely about customer retention and relationship, then you are the ideal person we are looking for. If you are also working towards the growth of your organization along with you, this is the perfect course for you. The most benefited from the course are

  • CXOs
  • Company Directors
  • Key Decision Makers of Business Strategy
  • Entrepreneurs
  • General Managers
  • Business Development Leaders
  • Growth Hack Officers
  • Business Consultants

Details of the Course

  • Course Duration: 6 months
  • Mode of Learning/Pedagogic Medium: Online Live Sessions, the recordings of the sessions would be provided.
  • Course Fees: 95,000 + GST

Software Requirements

  • Built-In Webcam or USB Plugged
  • Dual-Core Processor or Higher
  • RAM – 4 GB or Higher
  • Mac OS 10.7 or higher, Windows 8 and Higher
  • Good Internet Connection
  • Competent Browser
  • Zoom Client Installed in your PC

Course Modules

Module 1 – Understanding and Managing Customer Engagement through Customer Relationship Management

  • Voice of the Customer
  • Segmentation and Differentiation
  • Benefits and Tips

Module 2 – Integrating Customer Profitability Tier

  • In-depth understanding of customer management and customer data
  • Getting CXM right in practice

Module 3 – Pre-Sales Process

  • Brand loyalty in males and females
  • High value Customers

Module 4 – E-Loyalty and E-Satisfaction of E-Commerce

Module 5 – Measuring Customer Satisfaction on Brand Loyalty

  • Key Factors Influencing Customer Satisfaction

Module 6 – Integration of all the modules and developing a loyalty project program

Faculty Members

Dr. Prashanth Kumar O

A former professor at Bapuji Institute of Engineering and Technology – Davangere, Dr. Prashanth has more than a decade of experience in tutoring Post-Graduate students in skill development. Around 35,000 students have benefited from the training and strive towards the social cause and skill development of Student Community.

With his immense knowledge in human resource, skill development, and personality development, Dr. Prashanth has mentored the corporate spaces in skill development through behavioral sciences.

Dr. Prashanth has been awarded doctorate from Davangere University for his extensive research in the domain of garment industry. He has also presented academic papers at several national and international conferences.

Mamata Mahesh

Mamata Mahesh is the managing director of Vasuki Tech Solutions Pvt Ltd. With her expertise, she has supervised budgets and timelines by carefully reviewing project scope and providing support to the corporate clients. Her ideas and strategies have helped many companies in building long-term client relationships and customer retention.

Marketing programs and events carried out by Mamata have been instrumental in generating relevant leads and conversions. Most of her clients have benefited from her mastery at managing client acquisition data and campaign performance analysis.


The capstone project helps the students to apply the concepts learned during the course to solve a real-time problem. The candidates would be expected to carry out a strategic analysis with respect to customer loyalty and provide plausible solutions to address the issues faced by the organization.

Learning Outcomes

On completing this course successfully, you would be equipped with holistic strategies that are based on advanced management principles. Diploma in strategies to build – customer loyalty by TalentVirges not only augments your existing knowledge about strategic business management but also keeps you updated about the latest tools and developments for strategic thinking that drives organizational growth and enhances your business leadership.

Why Choose TalentVirges

Diploma program from talentVirges has not only been designed through various theories but also has vast inputs from various eminent professors who have carried out intensive research in the field of customer loyalty, strategic approach, and real-time experiences from both micro and macro industries.

We discuss all the real-time case studies during the course period. Our course is delivered by eminent faculties with rich experience. The candidates will receive a certificate from TalentVirges recognized by the Government of Karnataka.